Microsoft Solution Showcase
Microsoft aimed to create a generative AI thought leadership webinar series, showcasing key partners who would discuss AI adoption with industry leaders. The goal was to inspire customers to embrace GenAI, tailored to the unique scenarios of their respective industries.
By establishing clear objectives and a strong marketing strategy, paid media successfully drove registrations and leads to partners, targeting high-quality companies and key roles. This approach led to high engagement and cost efficiency throughout multi-stage campaigns.
Key industries:
Retail
Healthcare
Manufacturing
Financial Services
Security
Sustainabilty
